The Clean Energy Future Is a Battle for Hearts and Minds.

The Clean Energy Future Is a Battle for Hearts and Minds

Like many people driving an electric car for the first time, Mikey Marohn had questions: Could he drive hundreds of miles to visit his father without stopping? Where would the chargers be? How did you turn it on?

โ€œIโ€™m anxious,โ€ said Mr. Marohn, a 34-year-old carpenter, as he settled behind the wheel of a Chevrolet Bolt near Grand Teton National Park in Wyoming.

But after a test drive with Alicia Cox, executive director of Yellowstone-Teton Clean Cities, a nonprofit group that promotes green transportation, Mr. Marohn had gone from skeptical to curious.

โ€œI would consider it,โ€ he said after Ms. Cox explained that he could save $3,000 a year in fuel costs if he replaced his Chevy Impala with a Bolt. โ€œIโ€™d like to save money and help the planet.โ€

Green energy and transportation have advanced faster than many experts thought possible a few years ago. But many hurdles remain, including efforts by conservative politicians to prolong the use of coal, oil and gas and campaigns by environmentalists and local residents to block new wind turbines, transmission lines and mines.

Selling Green Energy


Jae Landreth operates a solar installation business in Baldwin City, Kan., a rural town southwest of Kansas City. Though he believes in climate change, he said, he โ€œlearned the hard wayโ€ not to mention it when marketing solar panels to his neighbors.

โ€œThatโ€™s not how you sell it,โ€ he said over coffee at his home. โ€œNobodyโ€™s ever going to make a decision unless it benefits them in a money sense.โ€

Where are the investments being done?


Although no Republicans voted for the bill, much of the money has gone to G.O.P.-led states in the South where many automakers, battery manufacturers, and solar companies are building factories in part to take advantage of the lawโ€™s tax breaks.

Oaktree’s notes

Looking at the US Green Energy market, there are a few very important things.

  1. Money
  2. Money
  3. Jobs
With more and more security around the fact that energy is energy regardless if it comes from the sun, wind, nuclear, oil, or in The Okaktree’s case biosolids, and other waste streams, it becomes a question of cost for production. Soon our decision-makers will also begin discussing the cost of distribution, global warming will put a strain on our societies. Just this weekend we’ve had tragic wildfires at Maui, flooding in Norway, and Sweden killing, and evacuating humans to a train go off-rail. To rapidly restore our societies, we need energy, so resilience is besides green going to be a topic of interest. The problem for the US is that resilience cost money, a lot of money, and it doesn’t generate any real income. To minimize the cost, The Oaktree has designed a distributed power plant for maximum resilience and minimal cost.
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